Hospitality branding
Binge
An upscale gastropub brand with the mood of a late dinner.
The brief
Binge is a gastropub where the food is serious and the evening is easy. The identity carries that mood: warm, low-lit and considered.
The idea
Design the atmosphere first, then let it dress the room, the menu and the matchbook.
The problem
Hospitality brands tend to look either generic or costumed.
The identity had to work in print and in low light.
What we did
- A moody palette and type system built for dim rooms
- Menu and table collateral with real tactility
- Interior and signage applications that extend the mood
