Guzzle Games
Brisbane-based adult board-game brand with a playful, nostalgic identity.
Context
An international, Brisbane-based board game brand: nostalgic by design, adult by intent.
Previous work / Ramez MagdyThe problem
Adult board games either cosplay childhood or edit it out entirely.
The identity had to hold both audiences: serious players and Friday-night friends.
The idea
Nostalgia as a system: 90s toy energy disciplined into packaging and product applications.
The system
Identity and logo system.
Packaging and product applications.
Illustration and icon system for the game ecosystem.
Outcome
An international product identity that reads as a brand system, not a one-off game.