Café / lifestyle brand
Kobaia
A neighbourhood café brand built around the ritual of slowing down.
The brief
Kobaia is a café and lifestyle brand where the room matters as much as the coffee. We designed an identity that feels at home on a cup, in a window and on a shelf.
The idea
Make warmth systematic. One generous type system and one calm palette, applied with the discipline of a much bigger brand.
The problem
Cafés usually buy decoration instead of building a brand.
The identity had to survive retail: packaging, signage and merchandise.
What we did
- An identity system rather than a logo: type, colour and photography rules
- Packaging that reads clearly at arm's length on a busy shelf
- Signage and interior cues that make a new room feel established
