Social media direction
Nike
A social direction system for Nike product storytelling, built for speed and consistency.
The brief
A social media direction for Nike: one visual system that can carry product launches, performance stories and always-on posts without losing the brand posture.
The idea
Give the grid a rhythm. Fixed type rules, dynamic product framing and a template set that stays recognisable at thumbnail size.
The problem
Social teams need output daily without diluting the brand.
Each product line carries its own energy and still has to fit one system.
What we did
- A post system with typographic rules and safe zones
- Product framing guidance for studio and in-situ shoots
- A template set for launches, stories and always-on content