Panaderia
Identity for a coffee and bakery house with craft at the center.

Context
Hospitality and food & beverage identity work where warmth has to meet precision.
Previous work / Ramez MagdyThe problem
Bakery brands often default to decorative nostalgia.
The identity had to feel crafted, not decorated.
The idea
Build the brand from the craft of baking itself: raw material, process, daily ritual.
The system
Logo and identity system.
Packaging and printed collateral direction.
Tone of voice carried consistently across touchpoints.



