Branding / bakery
Chez Sophie
A bakery brand carried by illustrated sleeves and real paper.
The brief
Chez Sophie is a bakery with a French heart and a local address. The identity leans on illustration and paper instead of the usual patisserie clip art.
The idea
Wrap the product. Illustrated sleeves and simple paper bags turn a takeaway loaf into a small piece of theatre.
The problem
French bakery cues are exhausted, so the brand needed a fresh accent.
Packaging had to be cheap to produce and joyful to hold.
What we did
- A hand-drawn illustration system with strong silhouettes
- A paper-first packaging set that photographs beautifully
- Retail and menu applications that carry the same warmth
