Dry food

Muttro

A dry food brand system that treats pet nutrition like a design brief, not a label.

Context

Consumer goods packaging and identity for the pet food aisle.

Previous work / Ramez Magdy

Shelf competition in dry food is brutal and uniform.

The system needed order that still invited a smile.

Geometry as appetite: precise, structured layouts with one warm surprise per pack.

Identity and logo system.

Packaging architecture and label systems.

Retail and digital applications.

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