FILO & CO
An art direction and campaign world built on layered material. Proof of concept to visual system.
Context
A full art direction and campaign assignment exploring how one material thought can carry a brand across applications.
Previous work / Ramez MagdyThe problem
Art direction briefs live or die on the strength of a single visual idea.
The work needed one world, not a folder of unrelated images.
The idea
One layered material idea, pushed until it becomes a visual language.
The system
Campaign art direction and visual-world development.
Application of the system across the touchpoints a launch needs.
Outcome
Delivery of a coherent art direction system that stands as campaign and brand proof.